Jensen Granger is a Commercial photographer and director developing and producing brand and product stories from concept to execution

A man riding a horse through a shallow water body, splashing water as they move, in an outdoor setting with a clear sky.
Person standing outdoors under red light with a fur-lined hat, coat, and drawstring pants, looking upward, with snowflakes falling around.
A close-up of a waterproof action camera mounted on a pole, dripping water and ice, with a dark, blurred background.
A person riding a jet ski on a body of water under a partly cloudy sky, with trees on the shoreline in the background.
Three cowboys riding horses across an open plains landscape under a partly cloudy sky
A child swimming in a body of water during sunset, holding a green can of Sprite in the foreground, with boats and a person sitting on a boat in the background.
A person wearing a hat is seen in profile, illuminated by a bright light source in a dark environment, with steam or smoke in the background.
A motorcyclist wearing a helmet and gloves riding through a rocky desert landscape during sunset or sunrise.
A person sitting on the edge of a small white boat with a Yamaha outboard motor, in calm ocean waters under a cloudy sky, holding a fishing rod.
A group of men dressed in suits standing outside on a sunny day with cloudy sky, distant mountains, and trees in the background. In the foreground, a person wearing a hat is partially visible and appears to be observing the group.
A cyclist wearing a helmet rides a mountain bike on a narrow trail through a dense forest with tall trees and sunlight filtering through the leaves.
Close-up of a person’s hand operating a drone near water with a camera attached, during sunset or sunrise.

  • Jensen is one of the rare ones. Hardworking, humble, easy to collaborate with, and quietly one of the most original creatives I've worked with. His concepts are always unique, always on strategy, and always a step beyond the brief. I've watched him take GoPro from an action camera to an entire lifestyle, capturing not just the product, but the moments and emotions behind it, and surprising us all with what these cameras can really do. If you get the chance to work with him, I'd take it x10.

    —Kate Tierney, Creative Director of Brand + Retail at GoPro

  • Jensen is the most talented creative we’ve ever worked with. He’s not just a photographer, he’s a storyteller who bridges communication gaps in your product. At Mixxy, we build novel hardware that no one’s ever seen before, and figuring out how to tell those stories is critical to every stage of our marketing funnel. There’s no one better at it than Jensen.

    -Drew Dawson, Cofounder + CEO at Mixxy

Selected campaigns

GoPro logo in black and white.
Close-up of a logo with the text 'MISSION 1 SERIES' in bold, white letters on a black background.

GoPro’s “mission” was to bring a new array of cameras to market in a completely new way, and speak to a new, professional audience.

The effort made a splash in the photo and video industry, with a highly successful launch at NAB Show, garnering multiple industry awards.

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MIXXY entered the market with a true category-first: a dual-fluid system that allows users to feather their electrolyte-to-water ratio in real time.

Launching a fundamentally new product concept requires more than standard marketing assets; it demands meticulous creative execution. This project explores how we broke down a complex physical innovation into an authentic, intuitive product story that connects directly with the consumer.

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GoPro logo in black and white.

Not every GoPro launch begins with an obvious story. Originally positioned for DIY projects and hands-on work, this camera required a completely different creative approach. "Lit" Hero explored how visual identity, casting, and storytelling could transform a utility-focused camera into something people aspired to own.

Learn more

Selected Work

View Gallery
A woman wearing a white cowboy hat and black shirt bending into the trunk of a white pickup truck in a desert landscape during daytime.
People gathered around a small campfire outdoors at night, with a partially sunken boat and city lights in the background.
A young woman with long, wavy hair wearing a white cowboy hat and a black T-shirt, sitting outdoors during the daytime with a cloudy sky in the background.
A person wearing a helmet and black clothing performing a wheelie on a dirt bike during sunset with power lines in the background.
The image shows the interior of an orange vintage van with a view through the windshield of a large outdoor gathering of people sitting on chairs in a green field, with mountains and a partly cloudy sky in the background.
A black and white photograph of a race car in motion, with blurred wheels and surrounding environment.
A young boy with orange hair and wearing blue swimming trunks is mid-air in a jump, captured against a light blue sky. The boy's body is curled, with arms reaching towards his feet and legs tucked in.
Close-up of a discarded, dirty concrete brick and small rocks on a bed of gravel at a construction site or outdoor area.
A man with a backpack and a hat fishing in a large body of water, with another person wading in the distance and city buildings on the horizon under a cloudy sky.
A person wearing winter clothing, including a hat and a face covering, is holding a fishing rod and sitting on the snow. A dog is visible in the background, looking at the camera, in a snowy outdoor setting.
Black and white photo of an off-road dirt vehicle with large tires on a dirt road in a rural area, mountains in the background, and two people wearing helmets inside.
Close-up of a race car tire spinning at high speed, with a blurred background of trees and a clear sky.
A person riding a blue bicycle with a black seat on an urban street at sunset, viewed from a low angle through a bike wheel. The person has curly hair, wears a white t-shirt with a logo on the back, and is surrounded by buildings, palm trees, and par
A group of people, including a man, a child, and a woman, are walking outdoors on a paved area. The man is bending down and smiling, the child is holding the woman's hand, and they are holding hands with a woman wearing a floral dress. The background
Group of six young men with bicycles in an empty parking lot during sunset.
A person is working at a computer in a room with a brick wall, headphones on, and a lamp. The screen shows an image of a dirt bike rider performing a jump.
Close-up of a white matchbox containing green-tipped matches, partially opened, on a plain, light-colored surface. A black GoPro camera is positioned nearby, with one wooden matchstick lying flat in front of it.
Silhouettes of cowboys riding horses in a dirt field with the sun setting behind them, creating a backlit scene with dust or dirt in the air.
A man in a cowboy hat sitting in the foreground with a group of men in suits standing in a line behind him outdoors under a partly cloudy sky.
A reflection of a person taking a photo shows a night-time scene with a trail, two small dogs, and a cloudy sky with a full moon.
Person lying down on a horse, holding the horse's horse, in an open landscape with a cloudy sky, mountains in the distance, and rural land.
A cowboy riding a bucking brown horse in an open field under a dark sky.
Close-up of a light brown horse with a white mane wearing a bridle, next to a person in casual attire.
A bride and groom embracing and kissing in a grassy field at sunset, with mountains in the background and a wooden fence in the foreground.
A man and woman embracing outdoors on a dirt path in a green field with mountains in the background. The woman is wearing a wedding dress, and the man is in a light-colored suit.
A black and white photo of a bride and an older man, possibly her father, standing outdoors, both smiling. The bride is wearing a wedding dress and veil, and holding a large bouquet of flowers. The man is wearing sunglasses, a suit, and a cowboy hat.
Close-up of off-road tires with rugged tread patterns and silver rims, illuminated by sunlight, stacked and leaning against a textured metal wall.
A person with a backpack and hiking gear walking through a grassy field, viewed from behind, in a black and white photo.
An off-road vehicle driving on a dusty, rocky terrain with dust clouds behind, under a cloudy sky.
A black and white landscape of rolling hills with scattered vegetation, distant mountains with snow-capped peaks, and smoke or mist rising from the terrain under a mostly cloudy sky.
A black action camera covered in snow and ice, hanging from a string against a dark, snowy background.
An elderly man with a gray beard and mustache, wearing a gray cap with a patch, sitting outdoors on a boat, with a boy's sailboat, trees, and mountains in the background.
Silhouette of a woman with curly hair, facing left, with a plain, light background.

GOPRO

mixxy

transferflow

battleborn wheels

Kind humans

cutter

the surfers journal

kawasaki

sunski

redbull

Visit california

GOPRO mixxy transferflow battleborn wheels Kind humans cutter the surfers journal kawasaki sunski redbull Visit california