I’m a photographer and director developing brand and product stories from concept to execution.

Most of my work starts long before production. I'm interested in finding ideas worth pursuing, uncovering unique perspectives, and building campaigns around them. Whether the starting point is a product, a place, or a person, my role often involves shaping the concept, directing the production, and creating the imagery that brings it to life.

I work with brands to create campaigns that feel considered, distinctive, and rooted in something real.